Intelligent CIO Europe Issue 82 | Page 52

FEATURE : SOFTWARE

ADYEN ’ S SINGLE PLATFORM IMMEDIATELY STOOD OUT BECAUSE IT WAS NOT ONLY COST-EFFECTIVE BUT SIMPLIFIED OUR PAYMENTS OPERATIONS .

END . Clothing . Adyen stood out as a strong contender . Confident in their service quality , we chose Adyen , and once again , they have met our expectations .”
Unsworth explained how the company started and discussed expansion plans . expanding in our home market and internationally with innovative collaborations featuring world-famous brands like Adidas and Nike ,” said Unsworth .
“ In order to expand in international markets we needed a new financial technology partner that would be able to provide us with rich customer insights – so that we could build meaningful relationships with our customers .
“ For a while our payment systems were fragmented , because we had different providers processing instore and online transactions . It meant it was harder to understand the purchasing trends of customers who shop across End . Clothing ’ s sales channels , while it also complicated the payment process . Not only did we have to manage multiple relationships but it also meant we were operating in silos as a business .”
Unsworth added the company needed a financial technology provider that could simplify processes but help it to unlock growth opportunities to fuel its ambition .
“ We started in Newcastle , with the mission to inspire our community through fashion , design , art and music . But our ambition has not stopped there , and we ’ re
“ Adyen stood out to us as an innovative partner , that would be able to keep us ahead of market trends , but also ensure that even as we expanded we would
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