FEATURE : SOFTWARE
END . Clothing chooses Adyen to transform its global payments operations
Adyen to provide END . Clothing with rich customer insights across high streets and digital stores to deliver better personalisation for returning customers .
Adyen , the global financial technology platform , has announced its partnership with fashion retailer END . Clothing . Adyen ’ s technology aligns both online and offline payments by integrating a unified commerce offering to END . Clothing , providing the retailer with a wealth of insights into its customers . END . Clothing benefits from a holistic view of its customers , allowing it to identify repeat , loyal customers and offer them a tailored user experience .
There is strong demand for customer personalisation . Adyen ’ s latest Retail Report found that 57 % of UK consumers believe retailers should improve the way they reward their shopping habits . However , only one fifth ( 20 %) of retailers felt they knew their customer base well enough to do so . Adyen ’ s data insights allow retailers like END . Clothing to better understand customer preferences .
To fuel END . Clothing ’ s global expansion plans the company sought a partner that could offer a reliable and seamless service regardless of the customer ’ s location . Adyen was chosen because it can process multiple types of payment methods locally .
“ As a dynamic brand looking to expand internationally , we needed a payment provider that aligned with our objectives . Adyen ’ s single platform immediately stood out because it was not only cost-effective but simplified our payments operations ,” said Mel Unsworth , Chief Technology Officer , END . Clothing . “ Based on a previous positive experience with Adyen , we thoroughly evaluated several payment providers for our transition at
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