FEATURE : SOFTWARE
trends and maintain the stock that our customers want and expect .
“ Data analysis from Adyen ’ s Unified Commerce platform gives us an even greater understanding of what resonates with our clientele , helping us to identify areas for improvement in our services and product .
“ We are also able to build tailored loyalty programmes , enabling us to recognise and reward repeat customers effectively . As we look ahead , we are confident that we can foster more brand loyalty and facilitate our global expansion with the support of Adyen .”
Nicole Olbe , Managing Director , Adyen UK , said : “ Experience is everything to a shopper , and a key cornerstone of this service is customer personalisation . Our financial technology gives END . Clothing rich payments data that helps to anticipate an individual customer ’ s needs and build loyalty .
“ Our unified commerce solution will support END . Clothing ’ s global expansion plans , making beautiful clothing and experiences available across one single platform .” p be able to personalise the way we market to our customers – building long-term relationships with consumers across our operating markets ,” she said .
“ Of course , when expanding abroad there are other factors to consider – ensuring compliance with local regulators , that all sales channels can accept local preferred payment methods ( for example , Pix or AliPay ), and that relationships with local acquirers and issuers already existed . We knew that our international expansion story would only be successful if we had the technological capabilities to support excellent customer experiences – that simplified our previous system and that was also cost-effective .”
Unsworth outlined why END . Clothing decided to choose Adyen .
“ We chose Adyen ’ s Unified Commerce solution so that we can analyse data from all our sales channels across one platform . It provides us with a comprehensive view of our customers ’ preferences , transaction volumes , business performance and inventory ,” she said .
“ As a retailer that stocks over 500 designers and brands it is important that we keep on top of cultural
WE KNEW THAT OUR
INTERNATIONAL EXPANSION STORY WOULD ONLY BE SUCCESSFUL IF WE HAD THE TECHNOLOGICAL CAPABILITIES TO SUPPORT
EXCELLENT CUSTOMER EXPERIENCES .
www . intelligentcio . com INTELLIGENTCIO EUROPE 53