FEATURE : DIGITISATION
to achieving growth , tapping into new revenues and creating greater efficiencies .
ALMOST HALF ( 44 %) OF PRODUCT TEAMS IN TRADITIONAL ENTERPRISES SAY DATA ANALYTICS ROLES ARE MOST NEEDED .
“ The lines are blurring between traditional and technology companies . While the pandemic certainly encouraged – or in some cases , forced – traditional enterprises to think more seriously about digital , it ’ s evident from our research this trend is only continuing to grow and traditionally ‘ tech ’ strategies , tools and talent are driving this digital acceleration forward ,” said Spencer Earp , MD of EMEA at Pendo . “ Digital product is no longer a nice-to-have but an increasingly essential source of revenue and an invaluable customer touchpoint whatever your business sells or does . Any enterprise looking to survive or even thrive during the downturn does well to do so by putting product at the front of their strategy and investing in the right tools and talent to strengthen both their business and their bottom line .”
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