FEATURE : DIGITISATION data analytics roles are most needed . The even greater need is for product management and growth roles , which over half of respondents ( 51 %) say are key hires to achieve their business goals .
The data is clear – R & D and digital product focused roles and teams are becoming essential to businesses and their bottom line . Interestingly , while ex-tech company hires have helped fill roles to date , there is a huge appetite today for upskilling and training initiatives , with 37 % of product teams keen to fill future roles predominantly from within their existing teams .
Digital customer experiences become key to growth
Product-led growth ( PLG ) strategies have been used by tech companies for years as a means to achieve efficiency and drive growth . Rather than relying heavily on more classic sales and marketing tactics , PLG puts an organisation ’ s digital products at the forefront of the business strategy as a means to drive customer acquisition , retention and expansion . This might be using prompts in-app to upsell new features or using app usage data to understand and improve the enduser experience to be as intuitive and valuable as possible which , in turn , drives customer loyalty .
Unsurprisingly in the current downturn , efficiency and PLG , which go hand in hand , are the number one priority for traditional enterprises , but PLG also ranked alongside it . It ’ s clear industries outside of technology are beginning to recognise how important delivering a high-quality digital customer experience can be
Spencer Earp , MD of EMEA at Pendo
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