FEATURE : DIGITISATION
New tools are helping R & D teams thrive – but the jury ’ s out on AI
The shift in business strategy and tactics has been complemented by investment in tools that are also more traditionally associated with tech companies . Product analytics tools rank highest among product teams in non-tech companies in terms of ROI – 75 % that have already adopted these have seen a positive impact , with four-in-five valuing the ability to make informed decisions and 78 % finding that product data and analytics are increasing efficiency when building digital products .
Despite the noise we ’ re seeing around AI , product teams rank these tools as the least important in the UK and very few are leveraging AI / ML tools today . This is in contrast to the US which is far more advanced in the excitement for and adoption of AI / ML tools , with 77 % of
US product teams already seeing these have a positive effect on their product development .
Interestingly , there is an expectations gap between senior leadership and R & D teams on-the-ground around AI skills too , with 51 % of top enterprise leaders seeing these as important skills to realising business goals versus just 26 % of middle managers and contributors . p
PENDO FOUND CLEAR EVIDENCE OF AN OVERALL
SHIFT TOWARDS THE TECH MINDSET .
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