FEATURE: CUSTOMER EXPERIENCE
focus on what truly matters – providing personal, professional care.”
WE Fashion restyles its operations with Oracle Cloud
Dr Max’ s adoption of VusionGroup’ s advanced solutions marks a major step forward in digitalising the pharmacy environment to better serve both customers and patients. With VusionCloud, pricing and promotional updates will be centrally managed and
WE WILL BE WELL POSITIONED TO SUPPORT GROWTH, NAVIGATE THE CHANGING DEMANDS OF THE MARKET, AND CONTINUALLY DELIGHT AND ENGAGE OUR CUSTOMERS.
WE Fashion, one of the Netherlands’ most recognised fashion retailers, has selected Oracle Cloud to redesign its business processes and increase the agility and security of its omnichannel operations.
The family-owned business established in 1962 caters to men, women and kids in over 25 countries across various channels and online partners. By moving to the cloud with the Oracle Retail Suite and Oracle Fusion Cloud Warehouse Management, WE will be able to leverage the power of AI to optimise merchandise management across its 133 stores and distribution centres, enabling an enhanced shopping experience for its valued customers, no matter how or where they shop.
“ WE Fashion has been on a multiyear IT transformation spanning our entire technology landscape,” said Joris Aperghis, WE Fashion’ s CEO.“ As a longtime partner, Oracle was a natural option as we looked to move our systems to the cloud, enabling enhanced Business Continuity, strengthened cybersecurity and greater innovation. fully automated, reducing the need for manual tasks at the pharmacy level. This will allow pharmacy teams to focus more on professional care and meaningful customer interactions.
“ After a very thorough comparison with alternative vendors and detailed discovery process with Oracle, we chose them. With these systems, we will be well positioned to support growth, navigate the changing demands of the market, and continually delight and engage our customers.”
At the same time, VusionCloud will provide Dr. Max with powerful tools to seamlessly manage and monitor its in-store connected devices, ensuring smoother daily operations and greater overall efficiency.
“ We are thrilled to partner with Dr. Max, the secondlargest pharmacy chain in Europe, to support their Digital Transformation journey. The pharmacy sector is a pivotal focus of our strategic plan, as it strengthens our presence in Central and Eastern Europe. This collaboration underscores our commitment to transforming physical stores into efficient, intelligent, connected and data-driven assets across EMEA,” said Sébastien Fourcy, SEVP EMEA, VusionGroup.
The roll-out of VusionGroup’ s solutions at Dr. Max has already begun in 220 of its stores, and the target date for completion has been set for the end of 2026. Dr. Max will also benefit from the seamless integration of electronic shelf labels( ESLs) into the existing Cisco- Meraki wireless infrastructure across all its stores. Additionally, VusionGroup will be assisted by its valueadded partner S & K that will support implementation and key technical services locally.
WE will implement Oracle Retail Merchandising Cloud Services together with Oracle Retail AI Foundation to help the retailer automate best practices, optimise stock allocation and planning, and leverage core retail AI and Machine Learning to make more proactive and informed decisions on assortments, offers, inventory placement, forecasts, planning, buying and pricing.
Oracle Retail Supplier Evaluation will also help WE operationalise its sustainability commitments and support ESG reporting requirements by collecting insights directly from suppliers on elements such as greenhouse gas emissions.
And Oracle Warehouse Management, part of Oracle Fusion Cloud Supply Chain & Manufacturing( SCM), will boost efficiency for WE’ s distribution centres to meet demand-driven fulfillment and provide better inventory visibility. The implementations will be supported by Oracle’ s Retail and Fusion Application Consulting teams.
“ By advancing its Digital Transformation in the cloud with Oracle, WE will be able to enhance security,
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