TALKING

An EU data centre enables European companies to closely oversee data handling , storage and security .

In this case , companies should consider whether to opt for a segregated or non-segregated local data centre . A segregated EU data centre keeps consumer data strictly within Europe , meaning there are no backups should an accident or malicious attack occur . However , a non-segregated EU data centre is often part of a network , which can send EU-compliant data to other countries as backups . the end-user , the processing time on each interaction and transaction can be reduced . This leads to quicker transaction decisions , enhancing shoppers ’ experiences , whilst improving the overall speed of applications and services .

For businesses , this can translate into higher customer satisfaction and a competitive edge in the market . These benefits are particularly important during high-traffic events such as holidays , limited edition stock drops and sales . A local data centre can better support and scale alongside businesses during these peak moments .

Global reliability and Disaster Recovery

That said , storing data in one physical space is akin to placing all the golden goose eggs in one basket . Whilst having data stored locally can facilitate quicker decision times , companies run the risk of losing access to valuable data should the data centre be physically compromised .

This not only provides operational resiliency in the face of unforeseen challenges but ensures global companies have ease of access to data when needed .

Empowering global businesses in a complex landscape

As digital commerce grows more competitive and regulated , businesses need to assess their data infrastructure to ensure compliance , improve operational efficiency and protect valuable assets . Local data centres offer a strategic advantage by providing robust infrastructure , regulatory adherence and enhanced performance capabilities .

They enable businesses to drive growth and safeguard consumer data , building trust in today ’ s complex and competitive online landscape . Within retail , we have seen that UK consumers are willing to spend on average 48 % more with a retailer they trust . Leveraging a local data centre should be a key consideration for businesses to do just this . p

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