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For businesses , there is significant potential to derive value from data . Data can enable personalised shopping experiences , improved stock management , bestseller identification and a deeper understanding of consumer experience levels to drive a competitive edge . However , with businesses collecting more data than ever before , and the global regulatory landscape governing how data must be collected and protected , businesses are often challenged on how to effectively manage , store and protect it in a way that optimises for broader business benefit , while at the same time remaining compliant with global regulations and instilling trust in consumers .
The security and availability of this data are paramount , which is why complex regulations like the General Data Protection Regulation ( GDPR ), the European Union ’ s Network and Information Security Directive ( NIS2 ) and many other European regulations governing how data must be protected exist . Businesses must ensure compliance with these regulations while balancing them with the fast-paced demands of digital commerce requires them to choose a solution that supports both operational needs and regulatory obligations . In this regard , a data centre in Europe is a strong asset .
Data protection as a key driver track and maintain data logs , and simplify the required data auditing processes .
Enhanced control over data
Beyond regulatory compliance , global companies face operational risks as data crosses borders and can become more vulnerable to interception . As UK and EU regulatory bodies demand greater transparency and control from businesses , they can benefit from a more centralised and secure data management approach .
An EU data centre enables European companies to closely oversee data handling , storage and security . This reduces the compliance risks associated with transferring data in and out of the EU . A well-secured data infrastructure not only protects sensitive information but also supports continuous business operations .
Improved performance and reduced latency
Ashley Eisenberg , Legal Director and DPO , Forter
In light of recent high-profile cyberattacks , consumers are naturally concerned about how their data is managed . This comes as no surprise as fraudsters continue to target consumer data , including their loyalty points . Such attacks can at best negatively affect the brand ’ s reputation and consumer relationships , and at worst , lead to serious repercussions for the consumer .
To mitigate this risk , GDPR places specific requirements on what data can be collected , how it can be stored and processed , when it should be deleted and requires specific risk assessments . This has encouraged businesses to adopt a stringent , robust framework that increases data protection for EU subjects . As we have seen with rising fines from non-compliance , this should be an absolute priority for businesses .
Here , a local EU data centre will facilitate easier compliance with local regulations , mitigating the risk of accidental breaches and lightening the workload for businesses . Keeping data in the EU through regional data centres enables businesses to comply with GDPR guidelines , provides additional data security measures ,
As businesses strive to provide the most convenient and seamless customer experiences , a slick checkout experience for consumers is a must . This is where minimised latency in authorising transactions plays an
Keeping data in the EU through regional data centres enables businesses to comply with GDPR guidelines .
important role . Recent Forter research finds that 77 % of UK respondents are likely to abandon their online shopping basket if the process is too difficult or timeconsuming . Lagging checkout times may affect the consumer ’ s decision to return to the retailer , affecting brand reputation and revenue , whereas a smooth and quick checkout experience increases competitiveness .
For companies with UK and EU consumers , opting for a local data centre can positively affect the online shopping experience . When data is stored closer to
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