CIO OPINION
2 . AI-powered detection tools : The battle against deepfakes is increasingly being fought on the technological front . While organisations recognise the increased efficiencies that AI can bring , these benefits are also enjoyed by threat technology developers and bad actors . Approximately 73 % of organisations are actively implementing solutions to mitigate the threat of deepfakes . However , the aforementioned study reveals a significant concern among these organisations with a lack of confidence in the measures being taken to effectively combat deepfake threats . AI-driven solutions that can analyse and detect subtle inconsistencies in video and audio are becoming indispensable .
3 . Continuous monitoring : Identity Verification systems should incorporate continuous monitoring and anomaly detection capabilities to identify atypical patterns or behaviours that could indicate a deepfake attack . Organisations should adopt advanced techniques that can adapt to the quickly evolving cyberthreat landscape . Static defences are insufficient ; instead , organisations should utilise solutions that continuously evolve rather than rely on software alone . In the iProov study , organisations acknowledged biometrics as a specialised field of expertise . It was emphasised that the chosen solutions provider should possess the ability to adapt and keep up with the constantly evolving threat landscape . This adaptability is crucial to ensure adequate protection of biometric solutions against deepfakes .
The biometric imperative : The critical deepfake defence
As deepfake threats escalate , biometrics and liveness detection are increasingly important and poised to become standard safeguards . The survey found that three-quarters ( 75 %) of solutions being implemented to address the deepfake threat are biometric solutions . It also pinpointed facial verification as the most suitable extra authentication method to safeguard against deepfakes when accessing accounts or logging in , making modifications to personal information accounts and conducting typical transactions .
Leadership ’ s role : Navigating the next era of cybersecurity
Leaders play a pivotal role in preparing their organisations for the challenges ahead . By prioritising cybersecurity investments , fostering a culture of awareness and embracing emerging technologies , they can position their businesses for success in the evolving threat landscape .
The Arup incident is a wake-up call . The era of deepfakes is well and truly upon us , and the consequences of inaction can be devastating . By proactively adopting a comprehensive defence strategy , organisations can safeguard their assets , protect their reputations and navigate the next era of cybersecurity with confidence .
4 . Incident response plans : Despite all precautions , breaches may still occur . Having well-defined incident response plans that outline clear procedures for containing and mitigating damage is crucial .
In the face of incessant cyberthreats , vigilance and preparedness are your greatest allies and it ’ s imperative to face up to the real and present threat of deepfakes and to act without delay . p
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