CIO OPINION gain unauthorised access to systems or data , initiate financial transactions , or deceive others into sending money as was the case with Arup .
What ’ s clear with the risk related to deepfakes is that time is not on our side . It ’ s a matter of when , not if , organisations will be compromised by a deepfake . While these threats continue to evolve in complexity , there are existing technologies that offer a lifeline .
Learning from Arup ’ s experience : The power of transparency
Arup ’ s willingness to share the details of their ordeal is invaluable . It offers insights into the evolving attack methodologies of cybercriminals and emphasises the importance of fostering a culture of transparency within organisations . By openly discussing vulnerabilities , businesses can collectively learn and strengthen their defences .
Biometrics with liveness leads the charge against deepfakes
The dynamic nature of liveness checks adds a layer of security that is essential to defend against the fastmoving nature of AI . Other biometric methods such as the iris or voice can undoubtedly authenticate a user , but they lack the crucial verification step that facial biometrics with liveness offers .
It ’ s far harder to assure that such biometrics are genuine , and only our faces are ubiquitously documented on official identity documents , providing a reliable ‘ source of truth ’ for comparison .
This unique advantage of facial biometrics with liveness is emphasised still further when compared with the limitations of traditional authentication methods like passwords and OTPs , which can be easily socially engineered , shared or stolen . In an increasingly digital world where identity fraud is rampant , the ability to confirm that someone is the right person , a real person and present right now has become essential .
Preparing for the inevitable : A multilayered approach
Biometric face verification with liveness provides the most reliable method for remote identity verification . That ’ s because the ability to establish ‘ liveness ’ – confirming the presence of a real , live person during authentication – sets facial biometrics apart , significantly mitigating the risk of scalable , low-cost spoofing attacks like deepfakes . We no longer need to believe our own eyes ; liveness technology works to underpin that trust .
So , how can enterprises , governments , and other organisations equip themselves to combat the deepfake menace ? A proactive , multi-layered strategy is essential .
1 . Advanced authentication : Traditional authentication methods are no longer sufficient . Biometrics and liveness detection technologies offer a robust defence by verifying the physical presence and identity of individuals in real-time .
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