Intelligent CIO Europe Issue 82 | Page 36

TALKING

‘‘ business

Our virtual human solution can support 20 + languages for video translations , subtitles and video dubbing . and our rich ecosystem – will continue to drive technology innovations for virtual avatars , AI dubbing , video translation and more .
How is Huawei Cloud contributing to the evolution of the media industry and significant user and revenue growth ? with 20 million users simultaneously watching on Huawei Cloud . Another noticeable trend is the transition from one-way communication to group interaction . We can watch videos and give ‘ likes ’ or send on-screen comments and gifts to interact with the streamer during a livestream . Enhanced interaction will drive a larger audience and bring more loyalty to the platform .
In terms of new evolution , with AI ’ s contextual understanding of video , traditional ads can be replaced with those that fit into the video . The replacement can be performed at the CDN edge in real time and personalised for each user . In this way , in-scene ads are seamlessly integrated into the video without interrupting playback . The ultimate business transformation goal is to connect more users with all kinds of terminals for powerful monetisation , from a successful content provider to a service provider .
How will Huawei Cloud collaborate with media organisations to drive innovation , share insightful expertise and industry-leading practices ?
First , we believe low latency live streaming with real time group interaction experience will bring a wider audience and increase loyalty to the streaming platform . The low-latency in-sync experience will also generate higher value transactions such as auctions and e-commerce .
Second , in order to help media organisations generate significant revenue growth through varied monetisation methods , Huawei Cloud will continue to invest in ad tech such as In-Scene Ads so that both publishers and advertisers will benefit from contextual awareness ad targeting without interrupting the customer viewing experience . This will contribute to achieving more sustainable business models .
Can you shed light on some of the conversations you had with your customers and partners at the summit ?
UOL OS , a customer of ours from Brazil , estimated that one in every 10 Internet users access UOL monthly . Working with Huawei Cloud , the organisation is able to significantly improve the overall user experience . Huawei Cloud computing and CDN enables dynamic scaling and innovation in content delivery , as exemplified by TV UOL and UOL Play .
Huawei Cloud has a global presence with 33 regions , 93 AZs , 2800 + Edge PoPs and serving 170 + countries and regions . As a hyperscale cloud infrastructure vendor , our position in the content production pipeline with MetaStudio – powered by Huawei Pangu Models
Mobvoi , our multilingual emotion-based AIGC partner , provides DupDub ( AI Dubbing ) with 600 + voice styles , multiple emotions and 50 + languages . DupDub works together with Huawei Cloud MetaStudio to provide Virtual Human and Video Translation services . p
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