TALKING

What was the key takeaway from the Huawei Cloud Media & Entertainment Summit and how will you apply this to your strategic roadmap ?

According to typical workflows in the Media & Entertainment industry and based on our insights of pain points of this industry , the strategic roadmap of Huawei Cloud focuses on three solutions : content production ; direct to consumer ( distribution ); and monetisation . During the IBC event , we shared on the topic of ‘ Building AI-Native Media Infrastructure for a Smarter Media Industry ’ and released Huawei Cloud E 3 Media Services , offering the value proposition of new efficiency , new experience and new evolution made possible by technology .

How can AI be leveraged to nurture an ecosystem that promises a more vibrant and prosperous future for the media and entertainment industry ?

Every media company is also an enterprise . Huawei Cloud Media Services and Solutions have empowered Huawei to support enterprises to release more productivity with the help of AI , covering marketing , training , sales and operations . In terms of enterprise marketing , virtual humans have been used at the Huawei Connect Conference and in the Huawei exhibition hall for production introductions . For enterprise training , the virtual human solution has been used for many training courses . For enterprise sales activities , the integration of virtual humans into e-commerce has been seen across many different industries in China . Our virtual human solution can support 20 + languages .

Can you tell us about the launch of Huawei Cloud E 3 Media Services and what this means for new efficiency , new experience and new evolution within the industry ?

Huawei Cloud E ³ Media Services support typical workflows in the media industry and focus on

content production , direct to consumer ( distribution ) and monetisation .

In terms of new efficiency , the virtual human solution shortens the short video production cycle from days to minutes . Virtual humans created on MetaStudio can handle more than 20 languages with consistent performance . A lip sync accuracy of 98 % and smooth motion make MetaStudio virtual humans qualified to serve as brand ambassadors , TV news anchors , online education trainers , tour guides and more .

In terms of new experience , sectors such as sports , gaming and e-commerce are calling for livestreaming upgrades to reduce latency for smooth real-time interaction among a large number of users . Our inhouse RTP transmission has kept the glass-to-glass latency ( referring to the time duration of the entire chain of the video pipeline ) within 500ms . In 2022 , low latency live streaming has helped our media customers stream international sporting events to millions of viewers . Traffic reached a peak of 40TB / s ,

Jamy Lyu , President of Huawei Cloud Media Services

Huawei Cloud Media Services and Solutions have empowered Huawei to support enterprises to release more productivity with the help of AI .

www . intelligentcio . com INTELLIGENTCIO EUROPE 35