A multitude of information at the user ’ s fingertips

Where are visitors coming from , and where are they going ? What is their socio-demographic background ? Are they staying around , or just passing through ? Which area has the highest footfall on a given day , and which parts are quieter than others ? These are some of the key questions Flux Vision has answered for Dijon .

“ The Flux Vision solution provides in-depth statistical knowledge of catchment areas , attractiveness and visit duration by different populations ,” confirms David Fau . Of course , all this is achieved in full compliance with GDPR , as the data is anonymised at the source .

The Flux Vision solution provides in-depth statistical knowledge of catchment areas , attractiveness and visit duration by different populations .

So what was the result of Dijon ’ s investigation ? With data collected in record time , the first survey performed with Flux Vision showed an equivalent level of popularity between stores in the city centre and those in peri-urban areas – which is reassuring news for shopkeepers .

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