COUNTRY FOCUS : FRANCE

In a move to gauge the vibrancy of its retail landscape , the city of Dijon turned to the cutting-edge Orange Flux Vision solution , yielding a wealth of actionable insights on store and boutique popularity within both its historic heart and surrounding areas . This data-driven initiative not only demystified foot traffic trends for local businesses but also empowered the city with the precision needed to fine-tune its commercial strategies effectively .

Palace of the Dukes of Burgundy in Dijon

In the market for a reliable measurement solution

In this city of 260,000 residents , some store owners in the historic centre had come to suspect that their shops were experiencing a drop in footfall – but was this really the case ? The city government recognised the need to address their concerns and , if necessary , to readjust its commercial strategy if they were true ; however , it lacked the tools required to provide an objective response . With the goal of obtaining precise numerical data on visitor flows in the city centre , as well as in peri-urban areas , for comparison , Dijon set out in search of a precise measurement and analytical tool .

“ We tried various different solutions , notably involving GPS data from cell phones , but they could only provide data aggregated over three years , which was not sufficient to refine the need over specific periods ,” explains David Fau , Chief Data Officer for the Digital Department of Dijon . The historic capital of Burgundy finally opted for Flux Vision , the application developed by Orange Business whose results are built on data pulled from the mobile phone network .

46 INTELLIGENTCIO EUROPE www . intelligentcio . com