FEATURE : SOFTWARE
Bringing the power of Generative AI to the forefront of business practices
Generative AI has rapidly become the software tool of the moment and long may it continue . Companies across the globe are investing in this pioneering technology tool for business development purposes and for adding value to the customer experience . We take a look at some of the companies exploring its transformational capabilities and how their customers are responding .
Beyond , a global customer experience agency that works with Google , Snap , Diageo and Novartis , has announced the development of its Generative AI Practice , scaling its offering to enable clients to harness the latest Generative AI technology for better business outcomes .
Generative AI technologies represent a new era in computing that will deliver transformational capabilities to businesses , enabling smarter , initiative and personalised solutions across every digital business . Since the mainstream emergence of Generative AI at the end of 2022 , businesses are increasingly eager to leverage its potential , but often lack confidence and knowledge on how to apply it to add the most value to the customer experience . Through its new offering ,
Beyond helps clients embark on the journey and find the best way to implement Generative AI to streamline , optimise and evolve their services .
Acknowledging the growing demand for these services , Beyond has invested upwards of £ 1 million to scale its AI offering to build a specialised workforce expertly skilled in Generative AI . As clients seek to utilise new technologies to enhance every stage of the customer journey , the practice will focus on applying and integrating Generative AI to create solutions that make experiences more intuitive and efficient , amplify creativity and simplify processes .
Across its client base , Beyond can already see potential in implementing Generative AI into 30- 40 % of its briefs and has already positioned solution
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