TRENDING management ( 83 %) and designing , collecting , or summarising data ( 75 %).
• Most executives believe that Generative AI will make product and service design more efficient ( 78 %) and accessible ( 76 %).
• They also said it will make customer experiences more interactive and engaging ( 71 %) or improve customer service with automated and personalised support ( 67 %).
A range of further benefits within three years
Within three years ’ time , and following the successful implementation of Generative AI , executives foresee a range of benefits . They believe that its integration will lead to an 8 % increase in sales and a 7 % decrease in costs . Alongside this , those surveyed indicated that they could expect to see a 9 % improvement in both customer engagement and satisfaction , and operational efficiency .
“ Generative AI is a transformational force for innovation in organisations , accelerating industry specific use cases to create value , and it ’ s no surprise that it ’ s already at the top of the agenda of virtually every large organisation ,” said Franck Greverie , Chief Portfolio Officer and Group Executive Board Member at Capgemini . “ While Generative AI can enable numerous benefits for businesses and employees alike , adopting a human-centric approach while scaling the technology and implementing necessary guidelines will be key to fostering trust in the workplace . As businesses accelerate their Generative AI journeys , they must prioritise implementing it sustainably across the organisation .”
The high-tech industry is leading the way in Generative AI integration
Executives in the high-tech industry are the ones most convinced ( 84 %) that the overall impact
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