INTELLIGENT BRANDS // Software for Business
Wirecard launches IoT retail
showcase with biometric
facial recognition
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BIOMETRIC
PAYMENT
CONCEPTS
WILL PLAY A
CENTRAL ROLE
IN THE RETAIL OF
TOMORROW.
W
irecard, an international leader of
innovation in the field of digital
financial technology, is launching
its new IoT shelf. The showcase combines
IoT technologies with biometric facial
recognition, thereby granting insights into a
seamless purchase and payment experience
supported purely by biometric data.
Jörn Leogrande, Executive Vice President
Wirecard Labs, said: “The rapid pace of
technological progress in the field of
IoT reveals that the coming years will
bring huge digital transformation to the
retail world. At Wirecard, our intention is
to actively shape the future of retail by
constantly developing innovative financial
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INTELLIGENTCIO
technologies. In our vision, biometric
payment concepts will play a central role in
the retail of tomorrow.”
The new solution is set to redefine the
traditional customer journey in digital
terms: in order to make a purchase and
place products into their shopping bag,
shoppers simply need to position themselves
in front of the shelf, identify themselves
via the biometric facial recognition system
and choose their products, and the shelf
will automatically detect which products
have been selected. The changes to the
virtual shopping bag as well as the payment
process are shown in real time on screen
above the IoT shelf. The positive attitude
of European consumers towards biometric
payment methods is quite remarkable: In
2016, around 53% of the 14,000 consumers
surveyed said that they see fingerprint
scanning as the most secure option and
would prefer to pay via this method. A
further 29% claimed that a combination
of traditional PIN and some new biometric
elements would be the most secure and
quickest payment option for the future.
Wirecard’s IoT solution is suitable for use
in many different retail sectors and offers
consumers seamless digital shopping
experiences via biometric payment
technologies, a feature which will become ever
more prominent in retail in the near future. n
www.intelligentcio.com