NEWS
Elisa partners with Google Cloud to accelerate cloud transformation and explore future joint innovations
The two organisations will collaborate to :
• Accelerate Elisa ’ s International Digital Services ( IDS ) cloud transformation
• Support the expansion of Elisa ’ s portfolio of managed hybrid cloud services
• Pilot Anthos as a telco cloud platform for Elisa
• Further enhance customer experiences
Google Cloud and Finnish telecommunications and digital services provider , Elisa , have announced a strategic partnership to accelerate Elisa ’ s cloud transformation journey and work together on joint innovations in several areas .
This new alliance will see Elisa leverage Google Cloud ’ s infrastructure , storage , advanced data analytics and hybrid cloud management services to accelerate its go-to-market activities , explore new Edge Computing possibilities and build enhanced experiences for Elisa ’ s customers .
“ We ’ re at a pivotal moment in our cloud journey and we wanted a cloud partner that would support our next steps in our digital development ,” said Veli-Matti Mattila , Elisa , CEO . “ We are a customer-centric organisation continuously transforming our business and we ’ re looking forward to collaborating together with Google Cloud on joint innovations for our global customers .”
“ The telco sector is undergoing significant modernisation and Google Cloud ’ s expertise in data analytics , multi and hybrid cloud management and Edge Computing is supporting industry players to navigate this change ,” said Thomas Kurian , CEO , Google Cloud . “ Elisa is a market leader in telecommunications and digital services and we ’ re proud to be part of its Digital Transformation journey .”
imimobile and SMARTY to bring end-to-end personalised communication to customer base
imimobile , the global cloud communications software and solutions provider ( part of Webex by Cisco ), has announced that SMARTY , a UK SIM-only mobile network , has deployed imiconnect and imicampaign to support its growing subscriber base and drive a more seamless customer experience across its marketing journeys and digital channels .
With imimobile ’ s Communications-Platformas-a-Service ( CPaaS ) solution – imiconnect – at its core , SMARTY can now better support seamless customer engagement across its customer onboarding programme as well as throughout its in-life and retention campaigns , which required greater need for effective , cross-channel , personalised communications . This has allowed SMARTY to replace disparate services and vendors , consolidating these channels and services to minimise costs , maximise operational efficiencies and improve campaign response rates .
Replacing the manual processes of previous solutions with imimobile ’ s multi-channel CPaaS technology has provided SMARTY with better automation through one central platform to manage all its customer interactions . Its teams now have real-time insight into the communications customers are receiving and how they are interacting and responding to these , which in turn offers the ability to add further levels of automation and intelligence throughout the customer journey to improve the overall experience .
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