CASE STUDY and high-performance cloud platform , Sembo can empower everyone in its organisation to make better decisions daily with Qlik .
We spoke to Andreas Elmgren , General Manager at Sembo , to find out more about the project .
Tell us more about the challenges you were experiencing ahead of selecting Qlik ?
We have been working with Qlik for many years and recognise the power and the value that that tool gives us . After using QlikView initially , we later moved to Qlik Sense and most recently Qlik Cloud analytics .
We have looked at other tools along the road to see what functionality they have but have continued to work with Qlik because of ease of use but also , from a technical perspective , it ’ s very easy to develop in and you can quickly introduce new reports on new visualisations .
With the cloud version it ’ s much easier for our users to access data . Previously , they had to either be in the office or log on via a VPN to access a claim . But now they can simply just log in from their mobile phone or laptop from wherever they are in the world and access data .
In addition , the possibility to integrate data is also easier in the cloud version than when we had it in running on our own servers .
How has the solution enabled you to optimise how you do business ?
I think the big value in the cloud version is that we can easily access data wherever we are . Especially nowadays , when everyone is working remotely , it ’ s beneficial but also when you ’ re on a business trip and need to access the data it ’ s much easier than it used to be .
IN A HIGHLY COMPETITIVE MARKETPLACE , BEING ABLE TO SHIFT FROM A PASSIVE TO AN ‘ ACTIVE ’
ENVIRONMENT WILL GIVE SEMBO THE EDGE
OVER ITS COMPETITORS .
How will this cloud solution enable you to scale ?
Being in the travel industry , we undertake a lot of transactions with a very low margin . It ’ s about having control of the numbers and being able to always see where we ’ re making money and where we ’ re not , and how to adjust that .
It would not be possible to scale up the business if we did not have control of the numbers and that ’ s all provided through Qlik .
What advice would you offer other businesses that might be looking to gain better insights into their data ?
You need to have a good data structure first and have control of that data , otherwise , it ’ s difficult to visualise it . And then it ’ s important to involve the business and work together . When you have the structure in place , it ’ s so easy and fast to build visualisations and reports in Qlik Cloud . p
How do your end-users benefit from this technology ?
Our customers aren ’ t necessarily aware that we ’ re using these tools so it ’ s more about how we can deliver a better service for them by having access to the right data .
We also have reports and visualisations of customer reviews and customer happiness and that ’ s something we work on improving all the time . So , it ’ s more of an indirect impact on the end consumer .
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