CASE STUDY

Since 2000 , Sembo has driven the development of e-commerce within the Swedish travel industry . In 2004 , the company began building its analytics platform with the help of QlikView as its core solution .

Over 15 years later , it became clear that the company needed greater agility and mobility in its use of data in the company ’ s day-to-day operations . As a result , Sembo moved to Qlik Sense and has since bolstered this with Qlik Cloud analytics .

Andreas Elmgren , General Manager at Sembo , said : “ Sembo sees itself , above all , as an e-commerce company . It is very important that we can make use of the data we have from our customer purchases and understand where we are making our money . Based on this data , our teams become more informed , enabling each to work together and optimise how we do business .”

Sembo ’ s business model is characterised by high transaction volumes and low margins . Profitability depends on how well the company understands and can adapt to customer behaviours . Data needs to be interpreted quickly and translated into insights for teams to make informed decisions .

“ We are very pleased to be supporting Sembo as it undertakes a journey towards Active Intelligence , where data not only underpins decisions but helps everyone in the organisation take informed actions to improve processes and drive greater value from customer interactions ,” said Adam Mayer , Senior Manager at Qlik .

“ In a highly competitive marketplace , being able to shift from a passive to an ‘ active ’ environment will give Sembo the edge over its competitors through real-time insights that will enable them to drive even greater outcomes .”

Qlik ’ s complete data analytics platform sets the benchmark for a new generation of analytics . With its one-of-a-kind associative engine , sophisticated AI

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