CASE STUDY available to those who needed it and that it served the unique demands of the drivers and fleet managers in each and every country we operate in .
Denodo checked all of our boxes . It is a technologyagnostic platform , allowing us to connect to a wide variety of data sources and data-consuming applications . As we built our Global Data Hub , we wanted to create a platform that can adapt to fast- changing technology in the data space , so having an agnostic data platform was important for us . Here , we can easily switch technologies if necessary without impacting any business operations . Denodo ’ s virtual layer enables us to be as flexible as possible , while also allowing us to manage and efficiently govern the data .
How does the Denodo Platform enable you to remain a global leader in the automotive industry ?
As a company , we decided that in order to knit our data together and make the most out it for our customers , we needed modern data storage that was scalable , reliable , efficient and less expensive . The result was the move to the AWS Cloud and incorporating the Denodo platform to form the core of our data fabric .
Denodo ’ s technology now sits at the heart of our Global Data Hub . It provides an abstraction layer to create a single , secure point of entry to the data ecosystem . By providing a centralised framework for data governance , the platform also protects our customers and ensures the highest level of data safety .
How has leveraging your vast pool of data meant you can deliver an innovative service to your customers on a global scale ?
From a customer experience perspective , being able to mobilise all this data enables us to provide more innovative services . For example , it helps us to enable precise car damage detection . We can gather data from internal and external systems to more accurately detect car damage and calculate maintenance charges and other related costs . This not only helps with passenger safety but also reduces the overall cost of any damage .
In addition , we can use this data to boost customer convenience . We can now predict far more accurately when a car may need to be serviced and steer our customers to preferred garages in time . We can even schedule appointments for them if they would like us to . Our analytical capabilities have been boosted so much that , by merging information from one car with the historical information from other cars , we can predict when a car needs urgent maintenance so that we can take preventive action .
How do you incorporate datadriven initiatives into your overall business strategy ?
For us , it starts with having the right conversations – by seeing through all the complexities , finding common ground and establishing priorities on which everyone can agree . Data-driven culture starts at the very top . By taking a leadership position early and creating a NextGen data platform that can serve all business needs , we were able to build data into products and services , improving processes and creating value for customers .
On top of this , we also transformed the capabilities of LeasePlan within the data space itself . We made sure that data is embedded into business tools and gives fleet managers data-driven insights that are readily accessible and supported by statistical models generated by our team in the backend .
As CIO , what are some of the challenges you see in the automotive industry from a business / technology perspective and what advice can you offer to other CIOs in the way of this ?
LeasePlan operates in an extraordinary market that has been strong and resilient for nearly 60 years . Looking ahead , we can achieve so much more . There are megatrends driving growth in our business such as Mobility-as-a-Service , electrification of fleets and the changing pattern of car ownership to car subscription services .
To capitalise on these opportunities , our strategy is to become the world ’ s first fully digital Car-as-a-Service company . Our digital approach will enable us to enter new market segments , delivering digital services at digital cost levels .
What do the next 12 months have in store for LeasePlan ?
We are well on our way to implementing a fully digital business model that will accelerate further growth through scalable systems , harmonising our products and services and standardising the processes . Our digital team is fully focused on delivering NextGen solutions for our organisation and sunsetting the legacy systems . Data is playing an important role in this journey especially to be able to make sure we standardise our processes . p
www . intelligentcio . com INTELLIGENTCIO EUROPE 61