CASE STUDY
AS WE BUILT OUR GLOBAL DATA HUB , WE WANTED TO CREATE A PLATFORM THAT CAN ADAPT TO FAST-CHANGING TECHNOLOGY IN THE DATA SPACE , SO HAVING AN AGNOSTIC DATA PLATFORM WAS IMPORTANT FOR US .
the customer experience through innovative new products and services .
Since starting at LeasePlan , the CDO role has grown to combine with that of the Chief Information Officer ( CIO ). I am therefore responsible for driving the company ’ s transformation into the world ’ s first fully digital Car-as-a-Service company from a business , process and technology point of view .
What business challenges were you looking to address ahead of your work with Denodo ? it possible to visualise which data assets could be leveraged for specific purposes . The Global Data Hub also identifies missing data assets that can become part of data-driven initiatives .
We wanted the model to support our proactive and responsive data initiatives . The proactive data initiatives include the creation of new business models using data-driven technologies – such as Artificial Intelligence and Machine Learning . Meanwhile , from a reactive perspective , the Global Data Hub also needed to connect all LeasePlan ’ s data assets to make them available for business reporting and advanced analytics .
We are present in nearly 30 countries , with a fleet of over 1.8 million vehicles – and all of those vehicles have their own data . Traditionally , that data was spread over a variety of siloed and heterogeneous sources . This was our challenge , to streamline everything into one unified Global Data Hub . This would essentially be a blueprint of our entire data ecosystem , making
Why did you select Denodo as the technology vendor ?
It all started with our NextGen data strategy . Here , we developed the concept of a unifying platform that can be used by drivers and fleet managers across all LeasePlan countries . We wanted to ensure that the data was readily
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