NEWS
FranceTV Publicité launches new in-video
advertising solution with Mirriad
C
omputer vision and AI-powered platform company, Mirriad, is
partnering with FranceTV Publicité which announced that it has
launched three tailored offers of next generation product placement
using the Mirriad in-video advertising solution.
Mirriad’s sophisticated technology seamlessly inserts brands in France
Télévisions popular scripted dramas after the content is produced.
Brands are inserted in the content in the form of products, signage
ads and video, in context to the storylines; without interrupting
the viewers.
FranceTV Publicité is launching three tailored offers of in-video
advertising, all sold with guaranteed seconds of brand exposure:
• Daily content offer – on shows such as ‘Un si grand soleil’ and
‘Plus belle la vie’
• Prime-time offer – allowing brands to be inserted in some of the
most popular series in France: Candice Renoir, Il a déjà tes yeux,
Astrid et Raphaëlle, Alexandra Ehle
• Premium content offer – on series of France 2 like Dix pour
cent (season 4)
Marianne Siproudhis, CEO of FranceTV Publicité, said: “We are very
excited to enable our partners to benefit from Mirriad’s innovative
technology. The quality of the user experience is key to our strategy
and we are convinced that Augmented Reality will revolutionise
the market of product placement. This new ad format confirms this
conviction; an advertisement is more effective when it is delivered at
the right time, in the right place and in context.”
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Mindtree opens new European
headquarters in London
M
indtree, a global technology services and Digital Transformation
company, has announced the opening of its new European
headquarters in London. The new office is equipped with the first
European Digital Pumpkin innovation hub, which aims to help clients
discover and design their path to Digital Transformation success.
By establishing its new European headquarters, Mindtree will be
better positioned to meet the needs of European-based customers
and provide greater access to domain expertise where multi-
disciplinary teams can ideate, design and craft meaningful digital
experiences. Mindtree’s Digital Pumpkin innovation hub turns digital
ideas into real-world solutions that can be infused across entire
organisations. Clients using the Digital Pumpkin will ultimately
benefit from new digital experiences in which they can offer new
solutions to enable customer experience transformation.
The interactive hub is designed to reimagine enterprise-wide solutions
by leveraging the Internet of Things (IoT), Artificial Intelligence (AI),
cognitive solutions, Virtual and Augmented Reality, Machine Learning
(ML), conversational platforms, cloud and Big Data. Since the launch
of Mindtree’s Bangalore-based Digital Pumpkin in 2013 and the
US-based Digital Pumpkin in 2017, the hubs have been the seedbeds
behind more than 100 strategic Digital Transformation engagements.
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INTELLIGENTCIO
“Our new headquarters and Digital Pumpkin innovation hub enables
us to help our European customers thrive in the digital age by
accessing the latest Design Thinking principles and experimentation
with cutting-edge technologies,” said Guita Blake, Senior Vice
President and Head, Global Sales and Europe. “The new office will
provide the platform to further elevate our digital capabilities while
maintaining our unique culture so we can continue to help customers
create new possibilities for competitive advantage.”
The company aims to help clients propel
their Digital Transformation efforts
www.intelligentcio.com