Intelligent CIO Europe Issue 22 | Page 16

NEWS FranceTV Publicité launches new in-video advertising solution with Mirriad C omputer vision and AI-powered platform company, Mirriad, is partnering with FranceTV Publicité which announced that it has launched three tailored offers of next generation product placement using the Mirriad in-video advertising solution. Mirriad’s sophisticated technology seamlessly inserts brands in France Télévisions popular scripted dramas after the content is produced. Brands are inserted in the content in the form of products, signage ads and video, in context to the storylines; without interrupting the viewers. FranceTV Publicité is launching three tailored offers of in-video advertising, all sold with guaranteed seconds of brand exposure: • Daily content offer – on shows such as ‘Un si grand soleil’ and ‘Plus belle la vie’ • Prime-time offer – allowing brands to be inserted in some of the most popular series in France: Candice Renoir, Il a déjà tes yeux, Astrid et Raphaëlle, Alexandra Ehle • Premium content offer – on series of France 2 like Dix pour cent (season 4) Marianne Siproudhis, CEO of FranceTV Publicité, said: “We are very excited to enable our partners to benefit from Mirriad’s innovative technology. The quality of the user experience is key to our strategy and we are convinced that Augmented Reality will revolutionise the market of product placement. This new ad format confirms this conviction; an advertisement is more effective when it is delivered at the right time, in the right place and in context.” ////////////////// Mindtree opens new European headquarters in London M indtree, a global technology services and Digital Transformation company, has announced the opening of its new European headquarters in London. The new office is equipped with the first European Digital Pumpkin innovation hub, which aims to help clients discover and design their path to Digital Transformation success. By establishing its new European headquarters, Mindtree will be better positioned to meet the needs of European-based customers and provide greater access to domain expertise where multi- disciplinary teams can ideate, design and craft meaningful digital experiences. Mindtree’s Digital Pumpkin innovation hub turns digital ideas into real-world solutions that can be infused across entire organisations. Clients using the Digital Pumpkin will ultimately benefit from new digital experiences in which they can offer new solutions to enable customer experience transformation. The interactive hub is designed to reimagine enterprise-wide solutions by leveraging the Internet of Things (IoT), Artificial Intelligence (AI), cognitive solutions, Virtual and Augmented Reality, Machine Learning (ML), conversational platforms, cloud and Big Data. Since the launch of Mindtree’s Bangalore-based Digital Pumpkin in 2013 and the US-based Digital Pumpkin in 2017, the hubs have been the seedbeds behind more than 100 strategic Digital Transformation engagements. 16 INTELLIGENTCIO “Our new headquarters and Digital Pumpkin innovation hub enables us to help our European customers thrive in the digital age by accessing the latest Design Thinking principles and experimentation with cutting-edge technologies,” said Guita Blake, Senior Vice President and Head, Global Sales and Europe. “The new office will provide the platform to further elevate our digital capabilities while maintaining our unique culture so we can continue to help customers create new possibilities for competitive advantage.” The company aims to help clients propel their Digital Transformation efforts www.intelligentcio.com