Intelligent CIO Europe Issue 106 | Page 14

Tim Bates, Head of IT Strategy and Applications, Elida Beauty

Elida Beauty builds independent digital core with SnapLogic and Pace Integration

Beauty brand owner Elida Beauty has created a scalable integration foundation to support global operations, automation and future AI capabilities following its separation from Unilever. lida Beauty has built an

E independent digital core with SnapLogic and Pace Integration, giving the owner of brands including St. Ives, VO5, TIGI and Q-tips a scalable technology foundation following its separation from Unilever.

The beauty business, which serves more than 300 million consumers annually, needed to create a standalone IT and operations environment without disrupting global trading. Its challenge was to replace the infrastructure
14
INTELLIGENT CIO EUROPE www. intelligentcio. com