CASE STUDY
The next challenge, unsurprisingly, is cybersecurity and more specifically, deepfakes. There’ s been a meaningful shift in the way we’ re experiencing breaches, with many organisations grappling with how to protect themselves against AI-generated deepfakes. There are already well-documented cases of businesses being defrauded through surprisingly simple deepfake attacks. It ' s moved from theoretical threat to boardroom agenda item faster than most expected.
What has been the biggest lesson from your 30 years’ crafting and delivering managed services for enterprise organisations and how do you implement this into your leadership approach?
It is quite simple – we put the customer at the centre of everything. If we can ' t deliver something faster, cheaper or better than a customer, we shouldn ' t exist. That ' s how we have built our MSP business and is what keeps us moving from strength to strength.
How do strategic partnerships support Gamma’ s wider growth ambitions and roadmap to meet the needs of modern organisations across Europe?
The digital world has changed and unless you have billions of pounds in your bank account for research and development, you can’ t build much of the transformational AI or associated solutions. Gamma has chosen to partner with some of the world ' s biggest and best digital transformation or AI organisations.
However, that doesn ' t mean we ' re simply taking their technology and reselling it to our
We entered this market 25 years ago and turned it upside down.
customers – we’ re embedding it into assets we own and delivering market-leading solutions by combining the two, but adding a whole layer of managed service, deployment services and layering these services out to our customers as a turnkey solution. This allows customers to focus on their core business, whether they’ re a merchant bank, major retailer or large public sector organisation.
We find partnering with the digital giants and hyperscalers to be extremely enriching and we’ ve formed valuable relationships with Amazon, Cisco, Microsoft and Google, which are at the core of everything we do today.
What ' s your go-to-market approach across Europe – and what makes it work?
Gamma is uniquely positioned, so for large enterprises we take a direct approach. For the SMB market in Continental Europe and Germany where the SMB base is proportionally larger, we operate through an indirect channel of partners who bring genuine local knowledge and customer relationships.
Our products and solutions are built to work through both direct and channel routes which is what gives us real coverage across the European market.
Looking ahead, what excites you most about the future of Gamma and the wider business communications landscape?
I firmly believe Gamma is a challenger. I ' ve never liked the idea of being an organisation that does the same old thing. The telecommunications space has been disrupted by organisations like ours.
Telecommunications and digital transformation infrastructure has been the same for 100 years. We entered this market 25 years ago and turned it upside down. We ' re now at the next level of transformation.
By working with hyperscalers to embed AI tools directly into our core infrastructure and taking those capabilities to market as genuinely disruptive solutions, we have an opportunity to reshape the European communications landscape again. We ' ve done it before, but the difference now is the scale of what ' s possible. •
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INTELLIGENT CIO EUROPE www. intelligentcio. com