Intelligent CIO Europe Issue 103 | Page 14

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David Macfarlane, CEO, Gamma Enterprise Markets

Building Europe’ s communications future, one market at a time

As a pan-European business communications provider, Gamma Communications is building a significant presence across Spain, Benelux and DACH regions, with the Netherlands, Belgium and Germany emerging as key growth markets. David Macfarlane,
CEO, Gamma Enterprise Markets, discusses why Europe’ s digital transformation moment is Gamma’ s moment too. amma Communications has spent two decades

G disrupting Europe ' s telecommunications market. Now, with AI reshaping the competitive landscape and a deliberate expansion across Germany and Benelux, CEO of Enterprise Markets, David Macfarlane, says the most disruptive chapter is still ahead.

How did Gamma become a pan-European enterprise provider and what’ s your vision for the next phase of growth?
The evolution was driven by our customers. Gamma Communications began as an organisation which predominantly served the UK SME market, but with large enterprises typically preferring a direct relationship with their provider, we had to grow.
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