CASE STUDY
Co-innovation for the commerce of tomorrow
Beyond the deployment itself, Carrefour and Vusion plan to collaborate closely on innovation. Carrefour will join Vusion’ s International Advisory Board, contributing to discussions on future technological standards for the retail sector.
The two companies will also establish a joint innovation lab, the Next Retail Experience Center, dedicated to developing new retail technologies and testing future store concepts.
Areas of focus will include the use of artificial intelligence to improve operational performance, personalised customer experiences and new approaches to‘ agentic commerce’ – where AI agents assist with shopping decisions and store operations.
The partnership will also explore new ways to activate consumer data within the physical store environment.
Together, Carrefour and Vusion aim to redefine how technology supports physical retail, creating smarter, more responsive stores that connect seamlessly with digital commerce channels.
introducing AI-driven insights, the retailer aims to automate routine tasks and enable store teams to focus more on customer service.
Productivity improvements are expected to come from the automation of low-value tasks such as manual price updates or stock checks. Employees will instead have access to smart data and AI-driven tools that highlight priority actions and improve compliance with merchandising standards.
Customer experience is another key objective. Digital shelves and connected infrastructure allow for faster updates, improved product information and more responsive store operations.
Shoppers benefit from greater product availability, faster service and a smoother instore journey.
Sales performance is also expected to improve through better stock visibility. By detecting gaps on shelves and alerting store teams in real time, the technology helps reduce out-ofstocks and ensures products remain available for customers.
The partnership will also support the growth of Carrefour’ s e-commerce operations. EdgeSense’ s geolocation capability allows staff to locate products quickly in store, improving the speed and accuracy of order preparation for online grocery services.
In addition, the connected shelf infrastructure creates new opportunities for retail media. Digital shelf labels can serve as a direct communication channel with shoppers in store, while the data generated through the platform can support targeted brand messaging and commercial partnerships.
For Vusion, the agreement represents another milestone in the global adoption of its technology platform. After large-scale deployments in North America, the partnership with Carrefour significantly strengthens the company’ s presence in Europe and validates the relevance of its solutions for major retailers. •
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