INTELLIGENT BRANDS // Mobile Technology
Vivo kicks off the celebration of
2018 FIFA World Cup in style
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V
ivo, the official smartphone sponsor
of the 2018 FIFA World Cup Russia,
is taking the FIFA World Cup to
new heights through a series of music and
photography marketing activations. Vivo is
empowering fans to be more than just part
of an audience, under its global campaign
titled, ‘My Time, My FIFA World Cup’, which
comprises Vivo’s Super Time project and
Vivo Super Fan photographer programme.
It calls upon fans to make this tournament
one to remember, to be truly extraordinary
and fully experience, capture and share
extraordinary moments around them
through their smartphones.
Vivo makes technology exciting again with
the all-new NEX smartphone, which are now
on display at its brand experience pavilion at
the Luzhniki and St Petersburg stadium. With
its notch-free Ultra FullViewTM Display which
features industry-leading 91.24% screen-to-
body ratio, the groundbreaking NEX is packed
with new technological breakthroughs,
including the elevating front camera, making
it immediately recognisable as a truly next-
generation smartphone. In addition to its
all-new NEX flagship series, Vivo will also
have the 2018 FIFA World Cup Russia V9
Blue limited edition – a smartphone which
celebrates the spirit of the FIFA World Cup,
displayed at the pavilion.
As a brand that challenges the status
quo with next-generation technology
and beautiful design, Vivo invites fans to
experience the future with new innovations
beyond the imagination. The revolutionary
elevating front camera redefines how selfies
can be captured. As a smartphone that is
highly anticipated, ever since it was shown
in Vivo’s World Cup campaign video, the
NEX smartphone shatters expectations
to empower users with a smartphone
experience like no other.
Upon entering the pavilion, fans will have
the opportunity to create their own special
moments in FIFA World Cup history, using
Vivo’s AI Selfie technology, to capture fun
and extraordinary selfies, where they can
show support for their favourite teams.
Vivo’s AI Selfie technology includes
several advanced features, such as AI
filters, AI Scene Recognition and AI Photo
Composition. There are also scheduled DJ
performances to hype the crowd and create
a celebratory atmosphere before they enter
the stadium.
Football fans were treated to a music
spectacle as the Vivo Super DJ Show was
performed live during the half-time break.
The Vivo Super DJ Show will be performed
live at half-time, during all matches and
90 minutes before kick-off for all matches
except the opening match and the final.
The Vivo Super DJ Show is part of the Vivo
Super Time project, which consist of music-
themed activities uniting fans from around
the world. Vivo will also participate in the
performance of the official song at the final.
Russian and Chinese Super Fan
photographer Sidelnikov Timur and
Xiao Quan enjoyed a once-in-a-lifetime
experience with unique pitch-side and
stadium access, 45 minutes before
the opening match. Using the Vivo V9
smartphone with its cutting-edge camera
technology, they were able to go beyond
being just another member of the audience
at the FIFA World Cup to capture and
share these extraordinary moments up
close. They pushed the phone’s camera
technology to the limit, capturing brilliant
and dynamic close-up shots of the players
during their warmups.
With a Vivo smartphone, it is possible to
document all the extraordinary moments
with unprecedented close-up access at the
stadiums and pitches and share them with
the world. n
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