INTELLIGENT BRANDS // Mobile Technology

Superdrug Mobile will use the strength and reliability of Three ’ s network which was named ‘ Best for Data ’ at the Mobile Choice Awards 2017 to offer great value deals exclusively for the 12 million members of Superdrug ’ s Health and Beautycard loyalty scheme . When customers sign up to the service there is no contract , unlimited calls and texts , 4GB of data every month and any unused data is simply rolled over for an extra month . The contract-free service costs just £ 10 per month and is available in the retailer ’ s 807 UK stores and online . The scheme ’ s members will also receive double loyalty points on all Superdrug purchases if they are also a Superdrug Mobile customer .

Customers are able to top up their allowance by paying £ 2 for an additional 1GB , £ 3 for an additional 2GB and £ 5 for an additional 4GB .

The deal forms part of Three ’ s multi-brand strategy to incrementally target segment opportunities that are not specifically the focus of the Three brand . Superdrug Mobile will join the growing list of service providers successfully using the Three network including SMARTY , iD Mobile ( the

UK ’ s fastest growing MVNO ) and B2B communications provider , Gamma .

“ We are very excited about Superdrug Mobile which is a great example of an already strong brand further strengthening its customer engagement model through a mobile offering . We worked closely together on the complex task of integrating its loyalty scheme into a mobile offering to deliver a great product ,” said Three ’ s Director of Wholesale , Lynda Burton . “ We understand that brand owners are not always telecoms experts , so we make things simple so that our partners can focus on managing their customers while we take care of everything else .” •

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