Intelligent CIO Europe Issue13 | Page 46

CIO opinion Stan Christiaens, Co-founder and CTO of Collibra CIO OPINION “ ORGANISATIONS THAT MAKE DECISIONS BASED ON DATA AND BUSINESS ANALYTICS OUTPERFORM THOSE THAT DO NOT. THIS HOLDS TRUE ACROSS CRITICAL BUSINESS AREAS SUCH AS OUTPUT, PRODUCTIVITY, RETURN ON EQUITY AND MARKET VALUE. ////////////////// Building a data- centric business: The value of culture Data governance is imperative to ensuring the highest quality of data exists throughout the lifecycle of an enterprise. Stan Christiaens, Co- founder and CTO of Collibra, tells us how building data-centricity into your career should be high on the list of priorities. M any businesses will agree that data offers huge potential business value. Research from MIT and UPenn has found organisations that make decisions based on data and business analytics outperform those that do not. This holds true across critical business areas such as output, productivity, return on equity and market value. However, investment often comes at a high price. From data collection to cleaning, hosting to maintenance and analytics to security, the shift towards becoming a data-driven organisation can not only feel like more work but it can be compromised if the human and organisational factors are ignored. Businesses must recognise the transformation that needs to take place from within. To fully capitalise on their data, organisations need employees at all levels to understand how data can be used to drive new and existing business – not simply operational efficiency. This requires a strong data culture that 46 INTELLIGENTCIO encompasses various aspects: wide access to trusted, high-quality data, data literacy, value and belief systems, and leadership. Without this foundation, organisations will not be able to maximise the impact of their investments in data infrastructures and turn insights into action. Starting from the top To set and execute on a business strategy driven by data and analytics, businesses need a senior sponsor to champion the value of data and work closely with employees at all levels to communicate this message. By sharing a clear vision of how data will enable the business to grow and empower staff to drive real change, these leaders will inspire employees and reshape their attitudes towards data; motivating staff to use data in their decision-making and rise up as data citizens. This is also an important step in promoting the idea of data as an asset; educating employees on how the data they come across on a daily basis ripples www.intelligentcio.com