NEWS
Air France creates first of its kind AR-based
event experience
A
ir France is engaging event participants
with the new mobile application, ‘Air
France AR world’, letting them discover a
new digital and interactive layer to their
physical worlds. The app digitally displays
a map of the world and visualises key
destinations with AR technology. The
experience is interactive, informative,
engaging and users can also participate in
an integrated quiz with the chance to win
long haul flights.
examples of what they can offer our
customers. AR combined with events are the
optimal tools for us making this possible,”
said Maria Hagelberg, Marketing Manager
Air France and KLM North Europe.
‘Air France AR world’ has been developed
by the global agency network Havas
Worldwide’s subsidiary Bizkit Havas in
cooperation with Vobling, an industry
leading AR and VR agency and the
enterprise arm of the Bublar Group.
The ‘Air France AR world’ app is available
both via the App Store and Google Play. The
application is based on a combination of
image target and VIO-based technology.
The experience has been implemented at
events in Gothenburg, Oslo and in Bergen.
More events will take place during Spring
2019. Thanks to this app and events, Air
France advances its ability to promote key
destinations – highlighting attractions and
things to do that travellers could otherwise
miss out on.
“We really wanted to showcase our broad
portfolio of destinations and inspirational
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Business school to launch global augmented
intelligence laboratory
T
he aim of SKEMA Business School, which is devoting an initial
budget of over €3 million to this project, is to make the laboratory
a cutting-edge Augmented Reality centre within the next five years.
The laboratory will develop data science and Artificial Intelligence
algorithms and will specialise in predictive modelling devoted to the
new issues being faced by companies and modern society.
It will act as a catalyst for research and the Digital Transformation
of teaching on all SKEMA campuses, via a state-of-the-art platform.
Other private sources of financing and a major technological partner
are soon expected to join SKEMA AI Global Lab and make it a research
laboratory of global calibre.
the two-year objective of accompanying companies in all the locations
in which SKEMA is present: China, the USA, Brazil and France.
Right from the beginning, the SKEMA AI Global Lab will set up
branches in two other innovation hubs in which SKEMA operates:
Paris and Sophia Antipolis, in France. The SKEMA AI Global Lab will be
based in Raleigh, North Carolina, at the heart of the American research
‘triangle’, one of the largest innovation hubs in the United States.
A Professor of Data Science for International Business and the creator
of a technological platform dedicated to researching data science
and Artificial Intelligence, Professor Thierry Warin, is to join SKEMA in
January 2019 and will be founding and leading the laboratory.
The DNA of the laboratory is to be an ‘undisciplined lab’, in that it
will genuinely be multidisciplinary, fundamentally exploratory and
often anti-conformist. The creation of the SKEMA global Augmented
Intelligence lab is concomitant with the hiring of six researchers, who
will be plugging their research work in Professor Warin’s platform, with
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