JoAcademy, one of Jordan’ s leading e-learning platforms, has joined hands with Truecaller, a global communications platform, to enhance how it connects with its student community. The collaboration focuses on strengthening trust and clarity in customer communication by integrating the Truecaller Customer Experience Solution.

JoAcademy is now using Truecaller’ s Customer Experience Solution to ensure that students, parents and users instantly recognise when a call is coming from the official JoAcademy team. With the business name displayed in Arabic and verified branding, confusion and hesitation around unknown numbers are eliminated.

Beyond verification, JoAcademy has enabled the Call Reason capability with localisation in Arabic, allowing the team to communicate the purpose of the call upfront. Whether it’ s a course recommendation, a payment reminder or a quick check-in from support, users know exactly why they’ re being contacted.

JoAcademy is using other capabilities from the Truecaller Customer Experience suite to enhance its communication further. With Video Caller ID, each call is visually branded, making interactions more engaging and instantly recognisable. The Call Me Back capability empowers students to respond at their convenience in case they miss a call and suggest the time slot they prefer. Additionally, the User Feedback capability allows JoAcademy to gather real-time input from users, helping the team continuously refine and improve the overall service experience.

Alaa Jarrar, Chief Executive Officer at JoAcademy, said:“ At JoAcademy, students are at the heart of everything we do. Trust and clarity in communication are essential pillars of a successful learning experience. Our partnership with Truecaller for Business reflects this commitment, allowing us to connect with students and parents in a more effective and transparent way. This step aligns with our vision for the future of digital education in Jordan, where every interaction is an opportunity to build stronger, more trusted relationships within our learning community.”

Priyam Bose, Global Head of GTM and Developer Products at Truecaller, added:“ JoAcademy represents a new wave of digital-first education brands in Jordan, reimagining the student communication experience. By combining business identity, localised context and customer experience capabilities such as Video Caller ID and Call Me Back, they’ re turning everyday conversations into opportunities that empower richer, more engaging communication. This association reflects a deep commitment to student experience and brand integrity. We’ re proud to support their mission to help set a new standard for student-first engagement in the region.”

Truecaller’ s Customer Experience Solution is used by over 2,500 businesses globally across industries to bring trust, identity and efficiency to business communication. With this partnership, JoAcademy joins a growing network of organisations placing customer experience and verified engagement at the centre of their communication strategy. p

Intelligent CIO Europe Issue 95 | Page 45

JoAcademy partners with Truecaller to deliver trusted communication experience for student ecosystem in Jordan