FEATURE: CLOUD SOLUTIONS option to scale according to business needs is also a major advantage and customers are really starting to see the benefits.
Why is the adoption of UCaaS solutions essential for businesses to thrive in the modern work environment?
To attract the best people into a company, you need to offer them the best solutions to work as effectively and productively as possible. The hybrid way of working places more emphasis on collaboration from various locations and UCaaS solutions are a key requirement to function this way.
I’ m not just referring to video communication, but also when sharing documents – it’ s collaborative working, particularly when it comes to data.
to further strengthen their position within that vertical. We achieve this through marketing support and training on specific tools or functionalities within the products we deliver.
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How do you work with your partners to help them grow their business by supplying a world-class portfolio to take to market?
One of Gamma’ s overarching principles as an organisation is the belief in getting stronger together – which not only refers to the internal workforce, but also externally with partner relationships. We wholeheartedly believe that close collaboration with our partners is key to success.
Trust is important in building and maintaining these relationships, as is our belief in the channel model – we want the channel to believe in us; in bringing the right solutions to the partners so they can offer the best solutions to their customers.
We share data with our partners when they sell our solutions to end customers, which is generated and monitored through the use of our products. We then share the data with our partners to enable them to grow faster and improve their services.
We use data in other instances too, such as to identify customers’ strengths in certain verticals which helps
How is the telco market evolving, particularly across the channel, and what do you predict for 2026?
What’ s most exciting about the telco market is that no two days are the same – it’ s continually transforming. When I first entered the market over 25 years ago, there were lots of new developments occurring and that hasn’ t changed.
I expect the telco market – or the communications market – to continue developing. I expect the importance of communication solutions will grow for end-users and that the role of the partner channel will not deteriorate.
I believe end-users will be more informed about the different options available to them, or the different products out there. But I also believe endusers need the partner channel to make sure they have access to the best solutions to meet their business needs.
With these developments, Gamma becomes even more relevant by putting its customers and people at the heart of everything it does. Shaping this further is what drives us. p
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