Intelligent CIO Europe Issue 92 | Page 4

CONTENTS ISSUE 92

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NEWS: Latest news round-up from across the Middle East
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CASE STUDY: Driving UK tourism with data: Talking tech with Satpal Chana
EXPERT COLUMN: AI’ s next frontier: infrastructure, skills and the human factor
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20 24

LATEST INTELLIGENCE: Whitepapers from Adobe and MHR
FEATURE: Building Britain: Apprenticeships and the future of critical data infrastructure
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CASE STUDY
As part of its‘ Building our Future’ transformation, VisitBritain partnered with Databricks to power smarter, faster decision-making across the organisation. Using the Databricks Data Intelligence Platform and Mosaic AI, VisitBritain applies generative AI to analyse traveller sentiment, predict global travel trends, and optimise tourism campaigns.
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