TRENDING
For organisations, looking to implement encryption into their tech stack is one of the most vital tools to ensure the security of a company.
situations where your data is collected, tracked and potentially misused without explicit consent; effectively, you are‘ sleepwalking’ into privacy risks.
But that is changing. People are getting savvier by exerting their right to consent or not to the collection, storage, use and sale of their data. Having one’ s identity and activities mined and potentially stolen is no longer the inevitable cost of being active online.
Furthermore, companies should also recognise that simply because a user has shared a piece of information with a platform, it doesn’ t mean they have lost any privacy interest in it. This highlights the widening gap between the capabilities of modern privacy technology and the public’ s awareness or adoption of basic security habits.
Privacy regulations like GDPR and CCPA are not a magic bullet, but they promote valuable principles like user empowerment. Ignoring data privacy measures invites costly fines, reputational damage and loss of trust, especially after a breach. They prompt organisations to prioritise strong protections like encryption to comply with laws and defend user data effectively.
Privacy in the digital age: Where we stand
Despite these challenges, people and organisations have a say in determining what personal data to collect, guided by ethical principles and best practices of data management. Protecting data starts with awareness; individuals should know what information they are giving away, to whom and why.
Organisations and individuals should implement security measures such as MFA and complex passwords, biometric passcodes and be cautious of online interactions. For organisations, looking to implement encryption into their tech stack is one of the most vital tools to ensure the security of a company. It guarantees that, even if there is an attack on servers and computers or even human error, this information will not be readable by third parties. Encryption is one of the first indispensable barriers to preventing safety issues, keeping compliant and building confidence with customers.
Privacy isn’ t just a fundamental human right, but a responsibility we all share. p
24 INTELLIGENTCIO EUROPE www. intelligentcio. com