NEWS
AEGEAN prioritises passenger experience and builds loyalty with Oracle
AEGEAN, the Greek flag carrier, is using Oracle Fusion Cloud
Customer Experience( CX) to support its mission to deliver a personalised experience and offering to every traveller.
With an integrated suite of AI-powered cloud applications, AEGEAN has been able to create a strong foundation of customer data, increase customer loyalty through personalised travel offers, improve overall customer experience and drive new business. acquire a better view of their needs as we can connect multiple data sources and customer signals throughout our touchpoints and interactions with them. This has helped us place our customers at the heart of every – if not all – decisions and actions with noticeable business results.”
Carrying over 16.3 million passengers to 162 destinations in 47 countries only last year, AEGEAN and its subsidiary Olympic Air decided to centralise customer data from multiple enterprise-wide data sources to increase efficiencies on customer data management, optimise decision making based on customer insights, and deliver seamless personalised experience and offering across all customer touch points.
“ At AEGEAN we remain focused on our objectives to offer best in class, personalised retailing capabilities and a unique customer journey that will facilitate an engaging and life-long relationship with our customers,” said Elias Mandroukas, Deputy Chief Commercial Officer, Digital and Marketing AEGEAN.
“ With Oracle on board, we became even more able to create a centralised knowledge base about our customers and therefore
Belgian giant DEME taps IBM tech for fleet overhaul, supported by british expertise
Belgian marine infrastructure behemoth
DEME Group has partnered with IBM’ s Maximo Application Suite( MAS) to boost the management of its substantial fleet of over 100 specialist vessels. power of Artificial Intelligence, the Internet of Things, and advanced analytics to optimise asset performance and curtail operational interruptions throughout the lifecycle of DEME’ s critical vessels. projects throughout Europe and beyond. The adoption of IBM’ s MAS marks a step up from DEME’ s existing Maximo system, with Cohesive tasked with de-customising the older version for a smoother transition.
The project will be spearheaded by Cohesive, a British firm and part of Bentley Systems, who will implement and tailor the IBM platform for DEME. MAS, IBM’ s integrated asset management solution, harnesses the
This collaboration signifies DEME’ s dedication to embracing digital innovation to drive operational excellence across its diverse activities, spanning offshore energy, environmental remediation, and dredging
Cohesive’ s appointment highlights the crucial role of specialist partners in deploying complex IBM solutions. Their prior experience with DEME, providing data synchronisation software since 2016, positions them well to deliver this ambitious upgrade, ensuring seamless integration and enhanced efficiency for the Belgian industry leader. This investment in IBM technology reflects a broader European trend towards leveraging advanced digital platforms for asset-intensive industries.
Pierre De Wet, Vice President, Cohesive, said:“ This upgrade will not only improve system performance but also streamline operations and reduce costs.”
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