FINAL WORD up in your empirical worldview do you have to be to genuinely see no value in the insights and inspiration that only great writing can deliver ?
The idea that you ’ re either a science or an arts person is introduced to us at an early age , often tacitly accepted by parents and teachers , before being actively reinforced by study choices kids make when they ’ re barely in their teens . And it ’ s clearly nothing new : in his seminal book The Two Cultures and the Scientific Revolution , CP Snow argued that the artificial schism between science and the humanities was a significant barrier to the world addressing its biggest challenges . This was in 1959 .
Some argue that we ’ ve put much of this division behind us . And it ’ s certainly true that great swathes of modern cinema and music , not to mention the entire computer gaming industry , wouldn ’ t exist without people playing nicely together across both technology and creativity . But Cambridge doesn ’ t create new professorships on a whim . There ’ s clearly more work to be done .
Crunch time
And talking of work , divided attitudes to science and the arts are alive and kicking in the business world . We know because we ’ ve researched this exact question , and our findings suggest it ’ s holding some firms back .
Businesses , of course , measure their very success or failure through numbers , so it ’ s no surprise that the lexicon of industry is shot through with terms like liquidity , ratios , margins , inflation and weighted
How rational and buttoned-up in your empirical worldview do you have to be to genuinely see no value in the insights and inspiration that only great writing can deliver ?
www . intelligentcio . com INTELLIGENTCIO EUROPE 77