INTELLIGENT BRANDS // Cloud

New AI-powered conversational shopping experience brings boutique personalisation to the digital retail space .

Leveraging Google Cloud ’ s cutting-edge Generative AI tools , Omoda launched ‘ Omoda Stylist ’, a conversational AI agent and ‘ Discover the Look ’, a feature that reimagines online fashion browsing by helping customers find entire outfits rather than individual items . This approach aims to make fashion exploration more inspiring by enabling shoppers to visualise different styling options .

Omoda believes that showcasing complete outfits sparks creativity and inspires customers to see how individual pieces can work in a variety of looks . With the help of Google Cloud ’ s Vertex AI platform , and using Gemini models , multimodal embeddings and Vector Search , Omoda has created a shopping experience similar to having a personal stylist at hand .

By using natural language search , customers can effortlessly describe their ideal outfit – such as ‘ a bohemian wedding look ’ or ‘ smart casual workwear ’ – and receive curated suggestions that reflect their preferences , body type and favourite brands . This holistic approach not only improves discoverability but also provides richer insights into styling , fit and occasions .

“ With this collaboration , we ’ re taking a major step toward fulfilling our vision of bringing the warmth and personalisation of boutique shopping to the online world ,” said Ewoud Friedlink , CTO , Omoda .

“ Google Cloud ’ s Generative AI tools are helping us go beyond transactions to inspire our customers , making online shopping an engaging and highly personalised experience . By the end of 2024 , we anticipate that 90 % of product content – such as descriptions and recommendations – will be AI-generated .”

Innovation driving conversion and loyalty

Omoda ’ s newly launched conversational AI feature is just the first phase of a broader vision to create a fully immersive and personalised fashion shopping experience . Results from recent tests demonstrate the significant impact Generative AI can have on customer engagement :

• Higher conversion rates : Customers who engage with the ‘ Discover the Look ’ feature convert at a rate 2.5 times higher than those who don ’ t .

• Enhanced customer inspiration : The new feature , supported by Google Cloud , provides customers with intuitive , natural language searches to deliver personalised outfit recommendations .

• Intelligent brand matching : Recommendations include items from favourite or complementary brands , ensuring a tailored shopping experience that aligns with customers ’ brand preferences .

“ By combining Google Cloud ’ s Generative AI with Omoda ’ s structured data and deep retail expertise , we ’ re enabling the next era of personalised retail ,” said Joost Smit , Head of Benelux , Google Cloud . “ This partnership exemplifies how AI can enhance consumer experiences while driving tangible business outcomes for retailers . We ’ re thrilled to support them on their journey , driving longer-term customer loyalty while bridging the gap between convenience , sustainability and personalisation .

At the heart of Omoda ’ s transformation is its robust data infrastructure , powered by Google Cloud ’ s BigQuery and Looker Studio . These tools ensure structured , real-time data availability , enabling AI-driven recommendations and insights . While the conversational search feature is already live , Omoda is working on next steps , including avatar-based outfit visualisation and wardrobe integration . p

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