FEATURE : SUSTAINABILITY
Green or gone ? Sustainability trends that will last or disappear in 2025
Steve Haskew , Group Director of Sustainability and Growth at Circular Computing , discusses trends that are set to play a significant role in shaping the sustainability landscape in 2025 .
Sustainability issues have come to the fore in 2024 , with consumers , businesses and governments all taking turns at the steering wheel .
Highlights have included UK and US elections influencing the future of climate action , the EU ’ s Corporate Sustainability Reporting Directive coming into effect , and COP29 concluding last month with a bittersweet deal .
A new year will bring fresh impetus around sustainability issues , particularly as businesses set out their agenda for 2025 . However , while some trends will have staying power and play a significant role in shaping the sustainability landscape , others will fade away . Here ’ s what to expect in the next 12 months .
Trends that will be left behind
Sustainability as an AOB The days when companies could treat sustainability as a ‘ nice to have ’ are long gone . Today , having a robust sustainability strategy is a fundamental part of corporate social responsibility and a business ’ s DNA . It ’ s not just about protecting the planet ; it ’ s also about enhancing growth .
This year , 69 % of CEOs described sustainability as a growth opportunity , reflecting Gartner ’ s belief that it has become a top priority in the boardroom .
Strengthening consumer sentiment , business imperatives such as investor and stakeholder demands , and changing supply chain expectations are
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