Intelligent CIO Europe Issue 83 | Page 49

COUNTRY FOCUS : PORTUGAL access to mass public transport ,” said Maria Antónia Saldanha , Country Manager at Mastercard Portugal . “ It is good to see Azores making this important upgrade and to facilitate frictionless movement through urban spaces helping users to not waste time queuing to buy or validate transport tickets . Urban mobility is the heart of a city , and today we have solutions , like the one from UbiRider , at our fingertips , making cities more inclusive , sustainable and efficient .”
Transforming public transportation and looking ahead
UbiRider , Grupo Barraqueiro , and Mastercard share a common goal : simplifying public transport access and payment methods . By integrating contactless and digital payments , passengers can conveniently use their contactless bank cards or smartphones for travel . The UbiRider Platform offers a comprehensive
View Praia da Vitoria on the island of Terceira
I was very happy to see that the transition to this new digital platform was fast , smooth , efficient and affordable .
digital solution , replacing traditional hardware with off-the-shelf smartphones and powerful software . This approach ensures affordability and swift deployment for operations of any size .
As UbiRider , Grupo Barraqueiro , and Mastercard continue to work together , they remain committed to advancing the public transportation sector . The ongoing partnership will continue pushing the boundaries of what ’ s possible , making public transport more accessible , efficient and user-friendly for passengers around the globe . p
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