Currys , a leading omnichannel technology retailer , has enlisted Accenture and Microsoft to overhaul its cloud technology infrastructure , setting the stage for a major Digital Transformation .

“ We have been making significant strides in recent years to consolidate our data , to give us this solid grounding ,” said Gamble .

We hear from Armand Leblois , Regional Manager at Cisco Network Academy Europe ; Sheila Flavell CBE , Chief Operating Officer of FDM Group ; and Stuart Munton , Chief of Group Operations and Technology at AND Digital .

This month ’ s Get to Know features Alyssa Sliney , SVP of Delivery EMEA , Syniti , who discusses Gen AI .

“ I think the possibilities it opens to everyone are very exciting and the ease of use for informal users is what makes it so attractive . You don ’ t have to be an expert to come up with and solve use cases ,” she says .

“ Our strategy of collecting , protecting and using our data to help everyone enjoy amazing technology has laid the groundwork for our work with Accenture and Microsoft to be built on . This progress in data has meant we have already been able to execute AI and Machine Learning at scale .

“ But what remains to be seen is whether it ’ s truly revolutionary or whether it will just be another tool in the kit . There ’ s a real risk that we miss out on GenAI ’ s potential by neglecting the data it ’ s using to generate results . We ’ ve seen examples of this already : where poor quality data leads to inaccurate or biased content .”

“ And now , working with these partners , we are just beginning to see the impact Generative AI can have on our business , through a small number of initiatives that we believe will accelerate our existing plans as a retailer .”

You can read the full article by turning to p73 .

Don ’ t forget you can read daily news updates on our website . I ’ d like to wish you a good month ahead and please enjoy the read !

In this month ’ s Editor ’ s Question on pages 30 – 33 , we ask industry experts how European decision-makers can effectively overcome the talent shortage in AI to ensure successful adoption and implementation .

Mark Bowen Editorial Director

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