INTELLIGENT BRANDS // Software for Business

This relationship will enable Tesco to extend its range of products in existing and new categories to enhance customer experience and boost revenue .

The launch marks the first step in the marketplace direction for Tesco , powered by Marketplacer ’ s Software-as-a-Service ( SaaS ) technology .

It offers Tesco customers access to more third-party products online that complement its existing range to deliver for their growing household needs and build loyalty – giving their customers a one-stop-shop .

The strategic project , which commenced in June , will continue to expand , with the addition of further third-party sellers , over the months to come . Marketplacer ’ s platform will enable the supermarket to find and easily connect products from third party sellers at scale .

Tesco ’ s third-party suppliers are also its customers so it needed a solution that would deliver a great seller experience , while also offering superior customer experience .

Marketplacer was able to ensure a frictionless , secure and scalable onboarding experience for setting up new sellers or inducting their product selection on Tesco ’ s Marketplace and support the grocer to enter new industry sub-sectors . A broader selection enables the supermarket to meet more of its customers ’ needs , keeping them returning to Tesco time and again .

Marketplacer was able to provide fast , flexible , secure and easily-scalable marketplace platform technology that aligned perfectly with its accelerated time-tomarket target .

Offering a wide range of integration methods , Marketplacer ensured its interface was seamless for sellers to dovetail into their existing businesses , with advanced catalogue and order management tools to make their lives easier .

Peter Filcek , Marketplace Director at Tesco , said : “ We knew that we wanted to open up access to a wider range of products for Tesco customers ; we could see customers were searching for products that we didn ’ t sell , and that we could be front of mind for . It became clear that exploring this advanced technology for industry partnerships would be advantageous for the customer experience and ensure a seamless integration experience for our seller partners .

“ In a dynamic shift change , this marketplace model allows us to take a more holistic approach to customers ’ household needs and give us a competitive edge . We ’ ve benefitted from the Marketplacer team ’ s deep e-commerce expertise and understanding of our business in navigating some common scaling challenges to stay on the right track . Our secure and scalable marketplace proposition now looks set to attract additional sellers , therefore streamlining that onboarding process is critical for us to grow and scale .”

Marketplacer CEO and Co-Founder , Jason Wyatt , said : “ Our priority is to ensure that the technology partnership with Tesco yields value and meets their objectives , both for the business and the brand . It ’ s a powerful platform which is easily manageable and allows for future growth .” p

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