INTELLIGENT BRANDS // Green Technology

Bel Group ’ s expertise in manufacturing iconic brands such as The Laughing Cow , Babybel and GoGoSqueez combined with Dassault Systèmes ’ scientific and technological approach will drive next-generation industry solution experiences for food and beverage .

The challenge of sustainably feeding a global population of 10 billion people in 2050 has propelled the need for innovative food technologies and disruptive ways of efficiently developing and manufacturing healthy and sustainable food in a highly regulated industry .

Bel Group will deploy Dassault Systèmes ’ ‘ Perfect Production ’ industry solution experience based on the 3DEXPERIENCE platform to improve the efficiency and sustainability of its manufacturing operations at 11 plants worldwide . Key elements of this transformation are manufacturing operations management ( MOM ), food and materials sciences , AI , and product lifecycle management ( PLM ). demands while optimising inventory levels and consumption of raw materials . Bel Group will be able to produce more sustainably , with consistent quality , in any location .

With AI , Bel Group can continuously adapt to consumer needs with sustainable development and breakthrough innovation by analysing millions of data points and using Machine Learning for augmented products and packs , while providing Dassault Systèmes with comprehensive insights into the food industry . This will reduce time-to-market , optimise formulation , reduce industrial trials , accelerate product development and increase product performance .

With PLM , one collaborative environment will connect people , processes , and data , providing everyone involved with access to the right information at the right time . This will facilitate transversal collaboration and decision-making from a product ’ s ideation to its release on the market and simplify business activities .

“ Food transition towards a more sustainable model needs disruptive players and actions in the decade to come . Through this unique and long-term partnership , we want to pioneer new solutions and accelerate our transformation . The joint capabilities of our two groups , sharing the same vision , will empower our teams to shift towards ‘ augmented R & D ’ through AI and to reshape our manufacturing and product management processes for the future of food ,” said Cécile Béliot , CEO of Bel Group .

“ Cécile Béliot and I share the same vision : the future of health depends on the future of nutrition ,” said Bernard Charlès , Executive Chairman , Dassault Systèmes . “ Our partnership with Bel Group will be a game-changer in the critical food industry . Together , we can further its mission to offer healthier , inventive food choices that are produced more sustainably . Thanks to modelling , simulation , data science , and Generative AI , we can imagine and create novel connections and significant economy levers between health , prevention , and affordable and sustainable nutrition .

“ Our scientific and technological approach enables industry to address the biggest challenges facing consumers , patients , and citizens today . We ’ ve shown how virtual worlds open up new horizons in therapeutic development . Now , we can apply this approach to Bel Group ’ s business and drive true disruption that makes it the food tech company of reference .” p

With MOM , Bel Group will continue to empower its employees through Digital Transformation , to make its manufacturing more efficient and responsive to market

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