CASE STUDY
Currys , a leading international omnichannel retailer of technology products and services , has selected Accenture and Microsoft to deliver its core cloud technology infrastructure that will enable the retailer to leverage the latest AI technologies to enhance operations , elevate the shopping experience and improve the colleague experience for its 25,000 people .
Accenture and Microsoft , together with their joint venture Avanade , will work closely with Currys to modernise , secure and simplify its technology estate , enabling Currys to accelerate the adoption of Microsoft AI technologies such as Azure OpenAI Service .
By leveraging these Microsoft AI technologies , Currys can unlock value across every part of the business . The expected benefits , include :
• Making it easier to shop : Through personalised relevant product information and suggestions tailored to the consumer ’ s needs in the moment .
• Building customers for life : By providing Currys ’ customers with an improved post-sales experience and warranty services .
• Enhance the colleague experience : By equipping colleagues with faster and easier access to information such as product availability , delivery costs and add-on services so they can better serve customers , while also identifying potential cross and upselling opportunities .
• Drive future growth and profitability : Through integrating AI into marketing , HR , finance and legal processes , Currys will benefit from increased productivity across core business functions . The retailer will look to harness AI for opportunities to improve omnichannel experiences .
The transition will also accelerate Currys ’ journey to net zero emissions by 2040 by moving nine existing data centres with more than 2000 servers and 200 applications onto Azure to create a more energy efficient infrastructure .
WE HAVE BEEN MAKING SIGNIFICANT STRIDES IN RECENT YEARS TO
CONSOLIDATE OUR DATA , TO GIVE US THIS
SOLID GROUNDING .
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