INFOGRAPHIC
 Capgemini research reports a 15 % surge in analytics tool investments
 The most recent report from Capgemini Research Institute ’ s data-powered enterprises series highlights the surge in organisations unlocking value from data for business and financial gains .
 The report , Data-powered enterprises : The path to data mastery , is based on surveys of 500 data executives and 500 business executives . It found that two-thirds of executives say their organisation now leverages this data for new products or services .
 In the UK , the findings revealed :
 • Investment in analytics tools and platforms has increased from 64 % in 2020 to 81 % in 2024
 • By harnessing activated data , the ability to introduce new products / services has increased from 58 % in 2020 to 75 % in 2024
 • 60 % of organisations have already implemented pilots or launched early proofs of concept ( PoCs ) of GenAI
 • Two-thirds ( 66 %) of organisations cite large-scale deployment of GenAI PoCs as a major challenge
 • Organisations are already using GenAI in data management :
 26 INTELLIGENTCIO EUROPE www . intelligentcio . com