COUNTRY FOCUS : UNITED KINGDOM
time . As an example , NetApp , which specialises in intelligent infrastructure solutions , ensures that our data is stored securely , cost effectively and is accessible to drive performance .
How have the immersive demands of the F1 fanbase evolved in recent years and how will you manage these technological expectations ?
F1 is going through a period of accelerated growth and transformation – driven by several key factors including the popularity of Netflix ’ s Drive to Survive and expansion of races in the US . As the fanbase grows , the
Demands such as this increase in data are driving the need to rearchitect infrastructure . diversity of the fans increases and so do their needs and expectations of F1 .
One size does not fit all . As a business that trades in the attention of its fanbase , our marketing team prioritise putting fans at the heart of our strategy encouraging fans to get closer to the sport they love , through exclusive content and tailored digital experiences . This I / AM strategy means that everything begins with the end-user in mind – identifying what they want from an F1 team and how technology can enhance their connection with the sport has always been a focus . From multi-channel engagement strategies and bespoke communication journeys , we aim to deliver the ‘ Aston Martin experience ’ at-scale .
How is Digital Transformation a catalyst for data centre infrastructure modernisation ?
The digital world is founded on data and lots of it . Analytics , Machine Learning and now , Artificial Intelligence all require access to vast volumes of data . Businesses want to leverage that data as a strategic asset to drive innovation , efficiency and ultimately a competitive advantage .
Given we collect vast amounts of data , NetApp play a key role for us . NetApp devices receive , store and transmit our data – including time sensitive race data – enabling real-time analysis . To better understand the scale of this collaboration , each of our cars are fitted with over 300 sensors which constantly collect metadata ranging from weather , time and torque through to driver details .
Clare Lansley , CIO at Aston Martin Aramco
Formula One Team
Demands such as this increase in data are driving the need to rearchitect infrastructure . Users want performant , resilient solutions that can run queries simultaneously with instantaneous scalability to ‘ burst ’ capacity as required . We also need to protect our IP and competitive edge by ensuring our infrastructure is secure against evolving cyberthreats . Those factors are driving data centres to be rearchitected and modernised .
How do you ensure sustainability is top of mind when considering the power it takes to process vast amounts of data on the network ?
It is true that compute and storage consume a considerable amount of power , so we are always looking at ways to reduce our consumption . This can be done by using cloud computing which allows an operation to be run and the environment can be suspended immediately afterwards so it ’ s not consuming power .
48 INTELLIGENTCIO EUROPE www . intelligentcio . com