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Global study highlights biometrics as solution of choice to counter escalating deepfake risk
The study from iProov revealed 70 % of organisations believe deepfake attacks will have a high impact , while 62 % worry their organisation isn ’ t taking the threat of deepfakes seriously enough .
The risk of deepfakes is rising . Almost half of organisations ( 47 %) have encountered a deepfake and three-quarters of them ( 70 %) believe deepfake attacks which are created using Generative AI tools , will have a high impact on their organisations . found 75 % of solutions being implemented to address the deepfake threat are biometric solutions .
The Good , The Bad , and The Ugly , is a global survey commissioned by iProov that gathered the opinions of 500 technology decision-makers from the UK , US , Brazil , Australia , New Zealand and Singapore on the threat of Generative AI and deepfakes .
While organisations recognise the increased efficiencies that AI can bring , these benefits are also enjoyed by threat technology developers and bad
Yet perceptions of AI are hopeful as two-thirds of organisations ( 68 %) believe that while it ’ s impactful at creating cybersecurity threats , more ( 84 %) find it ’ s instrumental in protecting against them .
This is according to a new global survey of technology decision-makers from iProov , a leading provider of science-based biometric identity solutions , which also
75 % of solutions being implemented to address the deepfake threat are biometric solutions .
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