INTELLIGENT BRANDS // Cloud
Porsche Motorsport appoints NetApp as exclusive Intelligent Data Infrastructure Partner
NetApp , the intelligent data infrastructure company , has expanded its relationship with Porsche Motorsport to become the exclusive Intelligent Data Infrastructure partner , accelerating access to Porsche Motorsport ’ s data to drive strategic decision-making on the track .
This expansion also creates a new relationship between NetApp and Team Porsche Penske Motorsport in the IMSA WeatherTech SportsCar Championship ( IWSC ) and World Endurance Championship ( WEC ), as well as continued support for the TAG Heuer Porsche Formula E Team .
While working with NetApp , the TAG Heuer Porsche Formula E Team has earned four victories in the 2023 – 2024 Formula E season , putting the team in a competitive position for the season . NetApp ’ s approach to racing data , via its intelligent data infrastructure , gives the Formula E team real-time access to the data Porsche needs to inform race strategy , support data-driven decision making and improve outcomes .
For example , data-driven simulations help the team pick the best moment to activate the team ’ s signature Formula E Attack Mode , which unlocks an additional 50 kilowatts of engine power for a welltimed burst of extra speed . With the expanded partnership , Team Porsche Penske Motorsport will leverage NetApp technology in North America to share and analyse the data it needs to drive similar complex decisions in the IWSC and WEC .
“ Racing is the ultimate test for technology because speed is literally the name of the game . Only an intelligent data infrastructure can deliver data fast enough to help motorsports teams earn a victory lap ,” said Gabie Boko , Chief Marketing Officer at NetApp .
“ Motorsports generate massive amounts of data during and even before a race that helps them develop their race strategy and respond to changing conditions . The Porsche Motorsport teams need reliable and instantaneous access to their data to stay competitive . As the leader in unified data storage , NetApp is uniquely positioned to help Porsche Motorsport share and analyse its data across its complex and high-performance IT environment wherever and whenever they need it , from the garage to the track .”
With this partnership , Porsche Motorsport can access its data in real time , supporting driver and team performance by leveraging NetApp ’ s market-leading capabilities , including :
• Cloud Volumes ONTAP : This offering creates a consistent storage experience for Porsche Motorsport across its hybrid cloud environment , allowing all of the team ’ s data to be consolidated in the cloud , but accessed anywhere it is needed .
• BlueXP : Porsche Motorsport uses this software to create a single control pane for managing its data across its hybrid cloud environment , including the capability to create local copies of datasets to conduct low-latency analysis for real-time , trackside decision-making .
• Cloud Backup : Using this capability protects the significant investment of time , money , and expertise Porsche Motorsport has put into creating its data by ensuring high availability and cyber-resiliency .
“ Motorsports are more about technology than almost anything else . A skilled driver is only as good as the vehicle and race strategy can empower them to be ,” said Carlo Wiggers , Director Team Management , Business Relations and Esports at Porsche Motorsport .
“ NetApp helps us shine by powering the intelligent data infrastructure that moves our data to the exact place where it will be the most useful . Our teams travel around the world for race events but still need a connection to the data generated by our home base in Germany . NetApp has proven time and again that it can deliver that data reliably and speedily , giving us the confidence to expand our partnership to include the IWSC and WEC events in North America .” p
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