INTELLIGENT BRANDS // Mobile Technology

Brands can now flip a switch to break the cycle of AI-powered social engineering attacks in Android & iOS apps and protect billions of mobile users from fraud and abuse in real time . of live attacks by detecting and defending in real time the top methods social engineering attackers use to injure brands and users :

The new service enables mobile brands to continuously detect , block and intervene the moment social engineering attacks attempt to exploit user trust or manipulate user behaviour . The new service includes several new real-time defences against voice phishing ( vishing ), remote desktop control , FaceID bypass , fake applications and SIM swapping , all of which protect user safety , brand reputation , business continuity and revenue generation .

“ Social engineering attacks tend to go where users are most vulnerable and , right now , that includes the mobile app and device ,” said Katie Norton , Research Manager of DevSecOps at IDC . “ Mobile brands and their users face serious consequences when social engineering attacks are successful , so organisations need solutions that can help detect and prevent such attacks for their mobile applications .” including account takeover , financial loss , identity theft , confusion and fear . Traditionally social engineering attacks were only discovered after an attack was successful , leaving mobile brands and users with months of financial , reputational and emotional harm . Now , brands have the power of the first real-time solution to detect and intervene in social engineering attacks the moment they happen , disrupting the multi-billion-dollar social engineering fraud ecosystem .

“ Mobile brands are taking social engineering attacks seriously ,” said Tom Tovar , Cocreator and CEO of Appdome . “ The rise of AI-powered attacks is escalating the imperative to deliver real-time continuous protection from social engineering and other attacks . To fuel the long-term growth of the mobile app economy , we give brands the technology to detect each attack , maintain their voice and break the cycle of manipulation that sits at the center of social engineering attacks .”

Appdome ’ s Social Engineering Prevention empowers mobile brands to break the cycle

• Voice Phishing ( Vishing ) Fraud : Uses behavioural analysis to detect when mobile end users ’ activity in a mobile app coincides with a potentially malicious phone call , via attacks such as FakeCalls .

• Remote Desktop Control : Detects third-party applications , such as TeamViewer , used in social engineering attacks to remotely control mobile devices and applications .

• Biometric ( FaceID ) Bypass : Detects when an attacker attempts to spoof , fake or bypass biometric ( facial ) recognition in Android and iOS mobile apps , such as in GoldPickaxe .

• SIM Swapping : Detects when an attacker uses the mobile application with a replacement SIM card that the attacker controls .

• Admin-SU Profiles : Detects if the device has an MDM , admin-SU , or similar profile installed on the device , which could spy or control the user ’ s application .

• Trojan Apps : Prevent trojan apps , embedded with malware such as FjordPhantom , used to spy on end- users and gather data for social engineering attacks . p

Social engineering attacks exploit brand trust by using impersonation and psychological manipulation to cause mobile users to divulge sensitive information , such as passwords , OTP keys , and more , perform actions in a mobile app on behalf of the attacker , or install new apps that give the attacker control over the user ’ s mobile device .

Such mobile app attacks can have farreaching consequences for consumers ,

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